Category leaders don’t randomly emerge.

They build. They speak. They compound influence.

THE REALITY

Most leaders give away growth by staying invisible.

You’ve built something important. You have pipeline, expertise, partnerships, funding, traction. But when the public thinks of your category, your name doesn't come up.

Not because you're not qualified. Because you've been building with your head down.

Leaders creating real impact—the ones reshaping industries, redefining categories, building movements—deserve to be in continuous conversation with their public.

Not occasional features. Not one-off wins. Strategic presence that compounds into category authority.

Forbes reports 44% of a brand's market value is attributable to the leader’s reputation. Building in silence is costing you growth.

What we do

We help leaders scale from industry expertise to category ownership.

Virgil Abloh once delivered a brilliant message about context. He said: "I could design the candle or I could design the room that it sits in." His point was, the room determines the value.

We design the room.

Communicating for scale isn't a series of press releases and polished statements. It's defining your category and then strategically positioning you—the leader—as the voice defining your space.

The context that makes your expertise undeniable.

Consistent presence across multi-channel platforms where decision makers are paying attention: earned media, conference stages, social media platforms, and in cultural conversations.

Meet them with the right message, the right timing, the right context.

Most leaders have a point of view, but no path to package it strategically for reach that rewrites narratives and shifts industries.

who we serve

Leaders building category-defining companies, movements, and organizations.

Founders. Executive Directors. Impact leaders. Subject matter experts acting as spokespeople for the awareness they're scaling.

  • You're established enough to have both time and budget for strategic experimentation.

  • You understand your work deeply and need help repackaging your expertise into something that connects.

  • You're obsessed with impact, not fame.

  • You recognize that visibility is necessary to reach the people meant to find you.

  • You're data-driven, outcomes-focused, and teachable.

Our clients are leaders who build and speak—inventors and innovators ready to communicate like icons and titans of industry.

Tired of hiding behind "the work" and ready to stand in it? There are three ways to begin.

  • FOR MOMENTUM

    DIY earned media with proven frameworks.

    ✓ Strategy templates
    ✓ Live weekly feedback
    ✓ Monthly expert sessions
    ✓ Community peer support

    Virtual group membership.

    LEARN MORE

  • FOR PRESENCE

    Build it together with guided execution.

    → Strategy development
    → Journalist targeting
    → 1:1 pitch review
    → Bi-weekly sessions

    1:1 sprint. Results in 30-60 days.

    LEARN MORE

  • FOR INFLUENCE

    Full execution. Quarterly engagements.

    → Complete management
    → Relationship building
    → Media training
    → Strategic opportunities

    Highly selective. Limited capacity.

    LEARN MORE

get started

Ready to own your category?

DIY LEADERS BUILDING MOMENTUM:
Join immediately at lu.ma/medialab

LEADERS ESTABLISHING PRESENCE or SCALING INFLUENCE:
Learn more about partnership and apply.
US-based clients only. Limited capacity each quarter.

For media inquiries: press@laureldevelops.com