the media strategy community for bold leaders on the rise.
Maybe you’ve been waiting for opportunities to find you. It’s time to be the lede. Get the tools to build a proactive media strategy so you can quit checking your likes and start liking your options.
This is the best place for you if…
You’re ready for life to feel more like:
Your expertise co-signed by top-tier publications.
Frequent invitations to speak and lead.
New partnership opportunities arising often.
Aligned leads showing up on the regular.
Attracting new business you don’t have to chase.
When leaders leverage executive presence and media strategy, the options look like…
You could go it alone or…
You could join a community of leaders saying yes to their potential and making radical impact in their industry. Because where you show up is important, but how you show up is where it starts.
Here’s how we do it.
For nearly a decade, the team of PR pros at LAUREL has been advising leadership teams, executives, startup founders, innovators and community leaders on how to shape their communications with public audiences and media to maximize results and accelerate scale. Now, that advantage is available to you.
Make the Headlines is a private community of bold leaders developing media strategies to scale their ventures through personal brand. In it, you’ll have access to tools, templates, live events and educational content to help you:
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As the digital era becomes increasingly content-rich, what makes you unique is as much who you are as it is how you do things. Get tools and workshops to establish your story.
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If you want to go far, you need to know what your message is and who you’re talking to. Zero-in on your outcomes and stakeholder groups to craft messages that land.
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Your industry needs your leadership and contributing your voice to conversations requires expertise and consistent delivery. Build a media strategy that gives you energy and fuels your growth.
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Build a media list, content outline, pitch calendar and key components of a strategy for leveraging public relations to grow your brand.
Success isn’t linear, but it can be more accessible. A Nielsen study reported that public relations is nearly 90% more effective than advertising in driving sales conversion. That includes building YOU as a brand.
While you’re building your brand, leave some room to be yourself.
+ Get a step-by-step guide to effective media communications
+ Grow together with other leaders in a private Slack channel
+ Feel confidence in your digital executive presence
+ Have the support of seasoned industry experts
+ Gain access to live Q&A sessions with PR pros
FAQ
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Make the Headlines is an online community that provides members with access to guided instructions for building effective digital executive presence, right here on the LAUREL site. Access includes three fundamental lessons that address authenticity, relatability and visibility.
The education is delivered as short-form articles, downloadable guides and templates, a private Slack channel and live monthly Q&A sessions led by the team at LAUREL. -
This community is best for professional leaders who want to establish authority in their field of expertise, to be recognized by their community as an expert and to be of interest to journalists. Leaders who have the best results should be prepared to operate on LinkedIn, Google Search and their professional email account.
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We recommend planning 1-2 hours for learning each week for the first month of your activity. Written exercises and Slack channel participation are helpful to planning content and media activity. Once established, you should plan to spend 2-3 hours per week actively engaging your media contacts and success ecosystem.
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All sales are final, according to our terms of service, and membership experiences are carefully monitored by our staff. Members who complete the recommended activities experience results.
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Your membership includes three education modules that cover fundamentals of digital executive presence, accelerating your media channel growth, and earned media basics.
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Yes, Make the Headlines is a paid, private community. The education platform can be navigated without direct engagement with other members. You may opt in to share your identity, questions and engage with our community in the Make the Headlines Slack channel.