Here’s how we do it.

It’s 2024 and it seems that everyone has a platform and something to say. So, how do leaders stand out and find fit in a crowded marketplace? After nearly a decade working with innovation leaders to launch campaigns, initiatives, and products, we’d argue it’s a custom blend.

The best go to market strategies are launched from brands and teams who know themselves well, are obsessed with solving problems for — and being in conversation with — their customers and consistently create opportunity for key stakeholders to be seen and celebrated.

It’s a winning together affair.

And it requires equal parts planning and execution. As a public relations partner, we empower great teams to gain share of voice through paid, earned, shared and owned media channels (h/t: Spin Sucks).

Essentially, we’re making public relations easier to navigate one scaling venture at a time.

  • 60 minutes could change your whole trajectory. We offer sprints for leaders and brand go to market that deliver playbooks and placement for launch activity.

  • If you love a virtual classroom setting, we have just the room for you. Join us for ICON Behavior, where we explore tactics for gaining power and market share through the lens of communication.

  • A great strategy is only as powerful as the rooms it takes you to. Join us to attend or co-host a Meet the Press event - a social mixer for innovators and journalists interested in the same vertical.

  • We help seasoned leaders of emerging brands to be recognized and searchable by an audience of journalists, conference organizers and investors through our leadership profile series, RISING ICONS.

  • We share the best in PR and strategic comms with leaders who are actively building the future through our weekly newsletter, The LAUREL Edit. Subscribe here.